About BrightArk

BrightArk develops and commercializes highly effective and affordable digital dental solutions for clinics to deliver joyful experiences for most people.

We believe that rapid innovations in digital dentistry including intraoral scanners, AI design tools and 3D printers are driving market growth by enhancing precision and efficiency

Our Vision, Mission and Values

Vision
Brighter Smiles for Everyone.

Mission
Develop and commercialize highly effective and affordable digital dental solutions for clinics to deliver joyful experience for most people.

Values
Care, Innovation, Integrity

What We Do

Discover what makes us unique

Highly Effective & Affordable for Mid-market

Empowering Clinics to Better Serve Patients

Offering Joyful Experience at Affordable Price

Building a Scalable Business with Digital Flow

What We Do
1

Consult

2

Scan

3

Design

4

Produce

5

Service

Our Product

Why Us

Customer-Centric Approach
We prioritize our customers' needs, offering personalized solutions and exceptional support to ensure a positive experience from start to finish.

Innovation
We are at the forefront of digital dental technology, constantly pushing the boundaries to bring the latest advancements to our customers.

Precision and Quality
Our products are manufactured with the highest standards of accuracy and reliability, ensuring optimal results for both dental professionals and their patients.

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Core Team

Simon Cen

Founder and CEO

Serial entrepreneur with 20+ years of experience in supply chain, medical e-commerce, and AI robotics. Former McKinsey consultant, supply chain executive at Apple and 111 Inc. (Nasdaq YI), and Chief Business Officer at Flexiv (Unicorn in AI robotics); holds a Cornell MBA and Georgia Tech Industrial Engineering degree.

Jian Lu

Partner and Head of Growth

Growth-driven sales and marketing executive with 20+ years of cross-border industry experience. Former Baidu North China sales lead, who also launched and scaled DiDi Australia from 0 to 2 million users.

Dr. Gong

Head of Design

Certified dentist with 10 years of clinical practice and recent 6+ years at a top aligner design center; has consulted thousands of cases globally; holds a Master's from West China School of Stomatology.

Our Offices